Eli Kersh started a consulting firm, e-limnology, in 2016 and used it to provide services for customers as a side business where his current employer had gaps. He primarily provided mapping for customers and his business took off. Eventually he found a niche and e-limnology transformed into its current form Lake Tech. Lake Tech is on the forefront of new products and technologies for lake management. He is always trying to have a practical approach to lake management and rely heavily on new technologies that demonstrate value and ultimately simplifies lake management to make it more accessible to the public.